The 'Amazing', 'Essential' and 'Spectacular' prefixes all filled their roles as meaningless pieces of superlative, but surely naming its next franchise 'Ultimate Spider-Man' implies that this is the final and terminal retelling of the web-slinging hero's story. Marvel pulled out a bit of a doozy when fishing around in its magic hat full of market-friendly buzzwords, to stick in front of its latest Spider-Man series.
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